This is the plan for a deliberate, multichannel outbound motion: proven by hand now so the investment to scale it, Lemlist and the mandate, is a decision we can make with the numbers already in hand rather than a bet. It starts with one motion, one rep, and a number we can point to.
Three principles separate a motion that generates net-new pipeline from one that just sends email. Everything below is built on them.
Wait for the tools before we can run a real multichannel motion.
Multichannel is a behavior, not a tool. Run it by hand now to prove the ROI, so buying Lemlist to scale it is a de-risked decision, not a bet on an unproven idea.
Email alone is treated as the motion.
Email-only doesn't generate net-new pipeline into VP and C-suite. LinkedIn, voice, and calls are where net-new is won.
Hand a rep a sequence and check in occasionally.
Handoff plus check-in is why it stalls. Drive one motion daily as the BDR's pit crew, with a live scoreboard.
Dallas engineers the motion; the BDRs execute it. The design strips friction out of LinkedIn, voice, and calls so every channel is as easy to run as an email, and the motion scales cleanly as we add reps and volume.
Star Ratings cliff accounts. US-only CMS trigger, the motion Dallas inherited, the cleanest signal in the book. Lowest-risk proof and the priority, the same motion.
A separate design: no Star Ratings trigger, and cold outbound carries GDPR/PECR weight, so the mix leans LinkedIn and WhatsApp. Built once US has produced its first meeting, not in parallel.
Each layer has one job and no two overlap. The two new tools are sequenced so the provable win lands first and the most complex piece never carries the launch.
Sources, enriches, gates, and writes the personalized multichannel copy per contact.
System of record and the 6sense feed; the living deal surface. Already ours.
Removes the manual ceiling: sequencing, LinkedIn, dialer, inbox rotation across both BDRs. The hand-run proof is exactly what makes it a confident buy.
The feedback layer: behavior triggers the next move, and the meeting-handoff chain. Added once the base motion produces.
A small, high-stakes, account-based slice. Not volume, proof. Every contact gated cold-eligible, every account multithreaded across an operations seat and a finance or member-experience seat.
| Account | Forgone QBP | Seats worked | Wave |
|---|---|---|---|
| Centene | $75.5M | 5 (Ops, Member Experience, Medicare Ops) | A / B / C |
| Medica | $37.1M | 2 (Core Ops, SVP Ops) | A / C |
| Clover Health | $74.6M | 2 (MA Member Experience, CFO) | D |
| Devoted Health | $44.0M | 2 (Member Experience, Chief Actuary) | D |
| GuideWell | $33.4M | 2 (EVP & CFO, CFO Gov Business) | D |
| Blue Shield of California | $33.3M | 2 (Member Experience, Chief Actuary) | D |
Connect, note, voice note, then a call. Email is the supporting channel, kept within an inbox-safe cap and sent early.
Ops and Member Experience hear the in-the-moment capacity lever. Finance hears the QBP-recovery and payback math. One thesis per account, distinct per seat.
Day 1 email, Day 2 connect, Day 4 voice note, Day 6 call. Waves staggered so no day is bursty and the mailbox stays inbox-safe.
The motion runs inside standing guardrails, so it moves fast without ever putting the brand or the install base at risk.
Customer exclusion. Current customers are automatically held out of every campaign, so the install base is never at risk of a cold touch, and a live-row check confirms it before every send.
Verified claims. The only Intradiem proof used is Humana's public figures: about two hours of capacity per agent per month, and seven times ROI five years in. No unverified numbers reach a prospect.
Deliverability. Sending health is monitored and protected: the motion runs LinkedIn-first and keeps email within a verified, inbox-safe volume, so domain reputation stays protected.
Copy quality. Every message clears an adversarial quality gate and the verified-claims check before it ships, so what reaches a prospect is already pressure-tested.
Nothing is bought on theory. Each ask is backed by the result of the step before it.
Once the proof is in, worth deciding together whether this becomes the standard play for both BDRs rather than an optional add-on. Bottom-up proof first, then we shape what the mandate should look like.
The manual proof shows the ROI and that the motion scales. Lemlist is the investment that turns a proven, working motion into daily capacity across both BDRs, and it's what lets a hand-run motion 10x without adding people. We pursue the purchase now: the proof is what makes it a low-risk yes instead of a speculative buy. Running it by hand doesn't sustain across two BDRs with targets, so the sooner it's funded, the sooner the motion that works becomes the motion that runs every day.
Once the base motion produces, add the feedback layer: no-open triggers a call, a booked meeting auto-builds the research brief and agenda, the post-call transcript drafts the follow-up.
Real-time signals trigger automated action, and the system learns every cycle. That is Intradiem's own thesis, run on our own pipeline. We prove it by hand first, then let the tools scale what already works, so we become the first live proof of what we sell.